| Autor: |
Hendrickx, Jonathan, Van Remoortere, Annelien, Opgenhaffen, Michaël |
| Předmět: |
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| Zdroj: |
Journalism & Media; Sep2023, Vol. 4 Issue 3, p931-945, 15p |
| Abstrakt: |
As an integral part of their online strategies and business models, news outlets diffuse their online content on social media platforms such as Facebook to increase traffic. They thereby succumb to the contingencies and constraints of third platforms infamous for their sudden changes in algorithms. In this article, we assess engagement patterns of 140,359 Facebook posts of 17 Belgian news brands between March 2020 and 2021. We map out differences in audience engagement of news outlets' Facebook posts related and unrelated to the COVID-19 pandemic and differences between mainstream and alternative news outlets. We find that COVID-19-related posts generate more engagement and more so for mainstream media than for alternative media outlets. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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