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In this respect, media historians have much to learn from media theorists, while studies of past audience engagement with media of communication could help bring a much-needed historical perspective to audiences and reception studies. This strategy enables Asseraf to conclude, against Anderson, that rather than creating a "unified national vernacular audience", print and other forms of media became important "marker[s] of social division" and divergence (187-9). 5 Febvre and Martin, I The Coming of the Book i , 320-24; Anderson, I Imagined Communities i , 19, 33-37. Arthur Asseraf's engaging and imaginative monograph makes an important contribution to the historical literature on news media in colonial contexts. [Extracted from the article] |
