Inside Indian consumers' embrace of electric two-wheelers.

Autor: Grausam, Alexander, Mittal, Bhavesh, Moller, Timo, Rupalla, Felix, Thapar, Prabhmaan
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Zdroj: McKinsey Insights; 9/14/2023, pN.PAG-N.PAG, 1p
Abstrakt: This India-specific perspective complements the regular McKinsey Mobility Consumer Pulse Survey, a global survey with more than 50,000 consumer data points to discern future mobility-consumer trends, shifting preferences, and the evolution of consumer segments over time. They also need to clearly demarcate their roles and responsibilities in the overall consumer purchase and postpurchase journey. Not only do consumers expect to rely even more on two-wheelers, but for most, the next two-wheeler is electric: 86 percent of consumers would consider buying an electric two-wheeler, while only 69 percent would consider a combustion engine vehicle. [Extracted from the article]
Databáze: Complementary Index
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