| Abstrakt: |
The modern lifestyle, with life being so busy with jobs, kids, and other activities, brings changes in eating habits, which has led to a significant reduction in daily number of traditional meals. Therefore, the market for protein-rich products, originally developed to increase the muscle mass of athletes, is growing supporting those who choose to replace traditional main meals as well as welcoming vegan and vegetarian consumers, whose number is constantly increasing. To meet the current demands of consumers, regarding the increase in the availability on the local market of healthy, minimally processed, protein-enhanced and last but not least nutritionally balanced products, which can be consumed by as many categories of consumers as possible, a study was carried out to establish consumer preferences for salty snack products with a high vegetable protein content. It involved the development of a questionnaire followed by its distribution in the online environment. The results obtained regarding the consumer preferences, allowed us to further establish the main characteristics and attributes of the desired product. [ABSTRACT FROM AUTHOR] |
