| Autor: |
Pratikshya Bhandari School of Management, Bijay Sigdel, Sarana Photchanachan, Kullaya Uppapong, Bhattarai, Asmita |
| Předmět: |
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| Zdroj: |
Journal of Women's Entrepreneurship & Education; 2023, Issue 1/2, p89-109, 21p |
| Abstrakt: |
The Covid-19 pandemic unexpectedly disrupted people and placed a global consequence; no industry has arguably been as hard-hit as Nepal's tourism industry. Therefore, the study has examined the influence of Entrepreneurial Orientation (EO) on revamping women-owned tourism businesses and how the mediating effects of competitive advantage influence the performance of women-owned tourist firms in Nepal. Data were collected from 172 women-owned tourism businesses via a survey questionnaire. Partial least squares structural equation modeling (PLS-SEM) tests the hypothesis and quantifies the relationship using algorithms and bootstrapping. Data analysis revealed that EO doesn't directly affect the performance of the business, whereas, through the mediation of competitive advantage, EO and business performance have a relationship. Furthermore, findings show that EO plays a crucial role in revamping women-owned tourism businesses. This study has an important implication for women-owned tourist enterprises looking to improve their operations and, in turn, obtain a competitive advantage. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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