| Autor: |
Srivastava, Mukta, Saini, Gordhan K., Thanigan, Jayanthi, Motiani, Manoj |
| Předmět: |
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| Zdroj: |
AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p71-74, 4p |
| Abstrakt: |
The article discusses a study conducted by Mukta Srivastava, Gordhan K. Saini, Jayanthi Thanigan, and Manoj Motiani, published in the "AMA Summer Academic Conference" journal. The study investigates the influence of internal brand knowledge and psychological contract on employee outcomes and customer-centric employee behaviors. It mentions the role of internal brand knowledge in shaping employee-based brand equity and the mediating role of employer brand identification and employee engagement. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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