Managing positive and negative emotions in dark tourism: Implications from dark immersive theatre experiences.

Autor: BELO, MIGUEL, GUSTAVO, NUNO
Předmět:
Zdroj: Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development; 2023, Issue 41, p231-245, 15p
Abstrakt: Dark Immersive Theatre Experiences (DITE) have been growing in popularity globally, with individuals voluntary seeking dark emotions for purposes of entertainment. Tourism studies tend to classify the management of emotions in two major categories: positive and negative. This paper uses the Positive and Negative Affect Schedule - Portuguese Reduced Version (PANAS-VRP) scale to examine the effect of DITE on participants' positive and negative affects (n = 428). Then, it seeks to determine the relationship between both positive and negative affects with consumer overall satisfaction. The results show that participants report higher levels of positive emotions before and after DITE, and that both positive and negative affects tend to decrease after exposure to DITE. Furthermore, a positive strong association was found between positive affect and consumer overall satisfaction. Two additional relevant sociodemographic results were found: (i) females report higher levels of negative emotions; (ii) the level of negative feelings decreases as age increases. This study suggests that DITE managers should focus on the management of positive emotions, implying the reinforcement of the subjectivity of the contemporary touristic experience in the positive consumption of dark emotions for entertainment purposes. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index