| Autor: |
Hamdan, Hamdan, Ali, Hapzi, Mahaputra, Muhammad Rizky, Marlapa, Eri, Maharani, Amalia, Mahaputra, Muhammad Ridho, Saputra, Ebit Bimas, Satriawan, Nofri, Nofriladi, Reski, Setiawan, Haikal Akbari, Yandi, Andri, Gupron, Gupron, Saputra, Farhan |
| Předmět: |
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| Zdroj: |
International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 7, p1-26, 26p |
| Abstrakt: |
This article analyzes the perspective of online shopping in Indonesia, specifically focusing on the relationship between e-Satisfaction, e-Commitment, e-WOM, and e-Repurchase Intention. The study uses TRA, TPB, and TAM as theoretical frameworks to build the research model. The findings suggest that e-STF, e-COM, and e-WOM influence the attitudes and behavior of Indonesian people towards e-Repurchase Intention in the context of online shopping. This research can be valuable for online shop producers, IS developers, and managers in achieving competitive advantage and sustainable business. [Extracted from the article] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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