A SOCIO-COGNITIVE CRITICAL DISCOURSE ANALYSIS OF THE POWER OF SOCIAL MEDIA MEMES IN POLITICAL DOMAIN.

Autor: Baig, Khadijah, Shehzadi, Misbah, Hussain, Muhammad Sabboor
Předmět:
Zdroj: Pakistan Journal of Society, Education & Language; Jun2023, Vol. 9 Issue 2, p13-25, 13p
Abstrakt: For ages, humour has been used as a tool against oppression. Social media memes have gained importance with the advent of technology. Memes are a form of communication that uses humour and satire to spread information. People give their views about political leaders in a satirical manner. The study aims to show how memes portray Pakistani leaders. This study also shows how memes manipulate the young generation's political mindset. Sixteen memes are selected randomly from Tweeter and Instagram as samples for this study (probability sampling), and the technique used for this sampling is simple random. These memes show how people see political leaders and how memes change the mindset of people about them (political leaders). The research methodology adopted for this study is qualitative. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index