When social media meets destination marketing: the mediating role of attachment to social media influencer.

Autor:	Zhu, Chris, Fong, Lawrence Hoc Nang, Liu, Christy Ying Ni, Song, Hongmei
Předmět:	INFLUENCER marketing INTERNET celebrities PLACE marketing SOCIAL media STRUCTURAL equation modeling PLACE attachment (Psychology) TOURIST attitudes
Zdroj:	Journal of Hospitality & Tourism Technology; 2023, Vol. 14 Issue 4, p643-657, 15p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu