ATTORNEY ADVERTISING AND THE QUALITY OF ROUTINE LEGAL SERVICES.

Autor: Cox, Steven R., Schroeter, John R., Smith, Scott L.
Předmět:
Zdroj: Review of Industrial Organization; Winter1985/1986, Vol. 2 Issue 4, p340-354, 15p
Abstrakt: across the advertising related in implications level of advertising. This study advertising and the legal services. The it possible to use output quality. attorney surveys examines the relationship between quality of three relatively routine nature of the services examined made attorney time input data to measure The study's data were collected via conducted in seventeen metropolitan areas U.S. The study's findings suggest that and average output quality are inversely routine legal service markets. The policy of such findings depend critically on the offered quality prior to the advent of If one assumes that attorneys offered inefficiently high levels of service quality to justify their non-competitive prices, then this study's findings suggest that advertising serves to move the average level of quality in the direction of greater efficiency. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index