The effect of flow experience in the adoption of online supermarkets applying the technology acceptance model (TAM).

Autor:	Morales, Doris, Alegret Cotas, Alejandro, Esteban-Millat, Irene
Předmět:	SUPERMARKETS TECHNOLOGY Acceptance Model CONSUMER behavior INTERNET advertising DISRUPTIVE innovations STRUCTURAL equation modeling
Zdroj:	Questiones Publicitarias; 2023, Vol. 6 Issue 32, p41-54, 14p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu