| Autor: |
Johnson, Roy S., Daniels, Cora, Costa, Len A. |
| Předmět: |
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| Zdroj: |
Fortune; 4/12/1999, Vol. 139 Issue 7, p56-70, 10p, 8 Color Photographs, 2 Black and White Photographs |
| Abstrakt: |
Focuses on stock car racer Jeff Gordon and the national expansion of the National Association of Stock Car Auto Racing (Nascar). Gordon's rise to historical success; Corporate sponsorship of Gordon by Home Depot's Dick Sullivan; Nascar television ratings throughout the United States; Childhood and personality of Gordon; Why Gordon fired his stepfather and first patron, John Bickford; Ticket prices for the Nascar races. INSETS: Not Your Showroom Model, by Cora Daniels;Playing the Stock-Car Market, by Len A. Costa. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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