Evaluation of customer loss analysis for marketing campaigns in the banking sector.

Autor:	DUR, Recep, KOÇER, Sabri, DÜNDAR, Özgür
Předmět:	BANKING industry MOBILE marketing LOGISTIC regression analysis ARTIFICIAL neural networks BIG data
Zdroj:	Journal of Polytechnic; Jun2023, Vol. 26 Issue 2, p759-764, 8p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu