| Autor: |
Prothro, E. Terry, Keehn, J. D. |
| Předmět: |
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| Zdroj: |
Journal of Social Psychology; May1957, Vol. 45 Issue 2, p197-209, 13p |
| Abstrakt: |
Studies by Osgood and others have shown that a large part of the connotative aspect of judgment can be described in terms of the three orthogonal factors of evaluation, potency, and activity-passivity. Wit applied the factorial approach to the study of the ratings which English-speaking Arab students gave to Italiars, Turks, and Germans on 41 adjective-scales. From ratings obtained it was possible to describe the stereotypes of our subjects in considerably greater detail than could have been done by using the classical technique for the ascertaining of stereotypes. Factor analysis of the ratings revealed three factors which seemed to be those found by Osgood. It was possible to describe the stereotypes of our subjects in terms of these factors. Such a description added depth to the usual report of attitudes although it accounted for less than half of the total variance on the 41 scales. Some implications for social psychology of the factorial approach to meaning were discussed. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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