Abstrakt: |
The builder has added interactive floor plans, 3D elevation renderings, virtual and video tours, and a buyer portal that updates customers throughout the build process. Currently, many builders employ technology across their business, from back-end office software to customer-facing sales and marketing innovations to technology platforms that reduce job costs and reduce cycle times. Taking the process a step backward, the builder makes sure "there is a real need and desire for the new process" before even committing to a trial period. technology or software, the firm-No. 7 on the Builder 100-does a proof of concept with one or two markets. [Extracted from the article] |