| Abstrakt: |
Purpose: The purpose of this systematic literature review is to display an overview of the progresses and advancements made in the field of neuroeconomics by describing the concept, the field of research, and the tools and measures that are applied. By doing so, the authors show how the acknowledgeable interdisciplinary field influenced the study of applied economics (neuroeconomics and the decision-making process) in recent years. Methodology: A systematic literature review was performed where the authors present the evolution of the field and present the current state of the art of this interdisciplinary field to understand the phenomenon of decision-making, more specifically, applied to (neuro)economic processes, mind/emotional triggers, and chemical/emotional outcomes. This analysis was conducted with the database B-ON. 55 articles remained purposeful for the present research after the authors checked for relevance. Results: Neuroeconomics, as a subfield of economics (general field of research) and applied neuroscience, analyses the human brain, from the stance of decision-makers, their thought processes (rational and emotional), and behavior (Alós-Ferrer, 2018). The focus of the area is to study and develop a comprehensive understanding of how and to what extent a decision affects the brain and future decision choices in terms of nature and perception of risk (Baechler & Germain, 2018; Karmarkar & Plassmann, 2019; Landry & Webb, 2021). Originality: Neuroscience contributes to the understanding of the human mind with the use of specific tools/measures. More, this field has evolved to be applied to other areas of research that contribute to a successful and worthwhile discussion. In this sense, neuroeconomics is a rapidly evolving interdisciplinary field that applies neurosciencebased tools/techniques to the research field of economics. However, there is a lack of guidance and introductory research. Since there isn’t any requirement to contribute to this field, newcomers should receive additional support to produce high-quality work that encourages the development of the field. This systematic literature review aims to answer that gap. [ABSTRACT FROM AUTHOR] |
