Abstrakt: |
Turning an idea into a business venture requires bravery, skill, and determination. Millions of people in the United States have taken their shot, offering a product or service others value and putting in the daily effort required to perform. Is it enough to ensure their success? With as many as 80 percent of businesses failing--and more barely surviving--the answer is "no." The hustle culture isn't enough to help entrepreneurs overcome their tormented servitude to their businesses. Financial stress and daily worries mount, and for many, profitability always seems to be just beyond their reach, partly because the "sales minus expenses" equation they follow leaves too little on the table. In Profit First, Mike Michalowicz suggests a radically different approach to eradicate "entrepreneurial poverty." The best-selling author of The Pumpkin Plan suggests taking your profits first to transform your business from a cash-eating monster to a sustainably profitable cash producer positioned for long-term performance and growth. |