| Autor: |
Kurniawan, W. A., Alamanda, D. T., Aulawi, H., Ar-Rum, Y., Kurniawati, R. |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 2023, Vol. 2646 Issue 1, p1-5, 5p |
| Abstrakt: |
The study aims to analysis competitive product design of dodol products based on customer preferences using conjoint method. It is a quantitative study with survey design by distributing questionnaires to 100 respondents. The respondents were selected using a purposive sampling technique. The collected data were analyzed using conjoint analysis with choice-based and full profile types. The results of the study indicate that respondents consider taste variations as the main preference in choosing dodol Garut with the value of 24.46% and the packaging gets the lowest value (16.85%). Based on the results of the conjoint analysis, tourist prefer the original dodol Garut with utility 1.151, with a quote theme packaging (0,128), large size (0,023), dry texture (0,066), and packaged in plaited bamboo (0,076). [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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