Analysis of Netnographic Methods on Account Activities on Social Media Actors.

Autor:	Nulita, Ita, Subiakto, Henri, Rahayu, Titik Pudji
Předmět:	SOCIAL media ACCOUNTING methods SOCIAL accounting ACTIVITY-based costing CONSOLIDATED financial statements SELF-defense UNITED States presidential elections HATE
Zdroj:	Journal of Society & Media; Oct2022, Vol. 6 Issue 2, p466-485, 20p
Abstrakt:	The information generated by the hate spread of accounts on social media after the 2019 presidential election is increasingly widespread even though the political contestation has ended. The emergence of warring political accounts on social media continues to this day. This study aims to analyze accounts that act as actors who spread hate speech issues on social media, especially on Facebook and Instagram. The method used is netnography. The results of the study show that, first, there is a network of actors who control accounts on social media. Second, the discovery of groups of accounts that act as actors, namely the Counter-Government Actor Group and the Pro Actor Group. Therefore, it can be concluded that this war on social media uses an offensive pattern that is used as a way of self-defense. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
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