| Autor: |
Gonzalez, Guadalupe, Espada, Mariah, Gordon, Anna, Law, Tara, Shah, Simmone, Zorthian, Julia, Dickstein, Leslie |
| Předmět: |
|
| Zdroj: |
Time International (Asia Edition); 7/3/2023, Vol. 202 Issue 1/2, p49-49, 1p |
| Abstrakt: |
Since early 2021, the company has rolled out a stream of new, offbeat robot opponents designed to attract and engage new users; a cast of "Cat Bots" introduced in January includes Scaredy Cat, Catspurrov, and the viral sensation Mittens. The Netflix show The Queen's Gambit and lockdowns may have catalyzed a chess renaissance, but Chess.com's savvy and often comical marketing strategy has grown it into new--and younger--markets over the past three years. The site surpassed 100 million users in December, and daily active users doubled to 11 million between November and January, with Gen Z players powering the recent growth wave. [Extracted from the article] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
