CSR and Consumer Loyalty: Moderating Role of Consumer Characteristics: A Comparative Study of the Banking Industry.

Autor:	Mirza, Farhan, Hasan, Ali, Younas, Sohail, Ghazi, Babar Riaz
Předmět:	SOCIAL responsibility of business CUSTOMER loyalty BANKING industry EMPIRICAL research
Zdroj:	Review of Applied Management & Social Sciences (RAMSS); 2023, Vol. 6 Issue 1, p1-16, 16p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu