| Abstrakt: |
This article analyzes the names of Russian-language newspapers and magazines (known as gemeronyms) that advertise real estate using the keyword method. The term "keywords" in the article refers to the fundamental components of gemeronyms, which differ in features such as frequency of use in the names of newspapers and magazines in the studied group of publications, and their ability to reflect the intended purpose and thematic content of the published materials. Thus, the keyword is considered as the central structural and semantic unit of the gemeronym that serves an identification and informative function. For the names of advertising newspapers and magazines whose primary purpose is to attract the attention of potential customers to real estate as an object of purchase and sale, barter, rent, rental, or pledge of buildings, apartments, or individual premises, the key words are "real estate," "accommodation," "house," and "apartment." These words allow consumers of advertising products to choose the necessary information source from the entire variety of periodicals. The article provides a semantic and pragmatic analysis of both the keywords themselves and the gemeronyms they are part of. Special attention is paid to the semantic changes that words undergo in the context of gemeronyms, the context of commercial communication, and the context of Russian linguo-culture. It is concluded that the distinctive feature of the names of newspapers and magazines in the considered group is their pragmatic nature: they contain the most informative message and clearly express the object of the nomination. The identification and informative function is more important for them than the persuasive function. [ABSTRACT FROM AUTHOR] |
