| Abstrakt: |
In the last few years, a growing South Korean influence in the global pop culture can be observed, which is manifested by, among others, the popularity of K-Pop and series called K-Dramas. In 2021, its culmination was the premiere of Squid Game directed by Hwang Dong-hyuk on the Netflix streaming service. This production turned out to be the most watched series in the history of this platform and a global cultural phenomenon. There has been a lot of speculation in the media about the success of this production. This article will discuss the most important factors that influenced the emergence of the Squid Game cultural phenomenon, such as references to social issues and South Korean history, the distinctive style of South Korean cinematography, and elements related to social media and psychology. [ABSTRACT FROM AUTHOR] |
