| Autor: |
Rahman, Jalil Nur, Arwiyah, M. Yahya, Kumalasari, Amalina Dewi, Wasono, Leonardus Wahyu, Renaldi, Renaldi |
| Předmět: |
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| Zdroj: |
IEOM North American Conference Proceedings; 2021, p2378-2383, 6p |
| Abstrakt: |
Currently payments using smartphones are rife or more commonly referred to as financial technology or fintech. One of the companies engaged in fintech is the Digital Wallet Fund which has been established since 2017 and still exists today. Research aims to find out the influence of digital marketing and brand trust on the decision to use the Digital Wallet Fund in Bandung. This research is quantitative research. The research method used in this study is multiple linear regression analysis. While the number of samples used as many as 400 respondents. The results of this study show that the variables of digital marketing (X1) and brand trust (X2) have a positive and significant influence either simultaneously or partially. The effect of digital marketing variables (X1) and brand trust (X2) on whiteness of use (Y) by 59.8%, and 40.2% was influenced by other factors not studied by researchers. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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