| Abstrakt: |
This article aims to map out the relationship between music videos and performativity. From a media-historical perspective, performativity has always been inherent to music. Since prehistoric times the mu si cal information was rendered and transmitted through live performances. The emergence of sound recording techniques in the late 19th century eclipsed the performative nature of music for a short period, but with the ad vent of television, performativity became crucial not just in the case of live performances, but also in the visual representations of music. At the time of their appearance music videos were produced with a promotional reason to advertise mu si cal brands, so in a way it was obvious to capture the performative skills of artists. From this point onwards, physical appearance and the performative skills of an artist became just as crucial to maintain success as his/her music. [ABSTRACT FROM AUTHOR] |
