Growth and resilience through ecosystem building.

Autor:	Freundt, Tjark, Jenkins, Paul, Khan, Hamza, Rab, Istvan, Kabay, Tamas
Předmět:	CUSTOMER relations CUSTOMER loyalty programs ECOLOGICAL resilience BUSINESS enterprises CORPORATE culture BUSINESS planning
Zdroj:	McKinsey Insights; 5/23/2023, pN.PAG-N.PAG, 1p
Abstrakt:	Recent large-sample customer surveys in Europe, for instance, show about 60 percent of customers are open to purchasing adjacent - that is, ecosystem - services from retailers and telecommunications operators (exhibit). These value propositions helped build much deeper customer relationships and more frequent customer engagement through new digital-service offerings. Yet ecosystem efforts also drive tangible business impact in the near term by delivering on critical customer priorities: I Accelerated customer acquisition. i Companies can deploy ecosystem strategies to acquire new customers across new segments, such as improving the customer value proposition by adding complementary products and services, enhancing digital channels, forming a strategic customer acquisition partnership, or simply enhancing their presence on others' platforms. [Extracted from the article]
Databáze:	Complementary Index
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