EFFECT OF DIFFERENTIAL VALUATION ON GROUP LEVEL OF ASPIRATION, DECISION TIME, AND PRODUCTIVITY.

Autor: Denmark, Florence, Murgatroyd, Dorothy, Pepitone, Albert
Předmět:
Zdroj: Journal of Social Psychology; Dec1965, Vol. 67 Issue 2, p201-209, 9p
Abstrakt: The article examines the effect of differential valuation on group level of aspiration, decision time, and productivity. Two aspects of human-aspiration behavior are the level at which goals are set by individuals and the persistence that individuals show in setting goals for themselves. Both kinds of behavior have been shown to be sensitive to social influence. The persistence of aspiration, in terms of how many trials the individual continues to set task goals, is affected by the direction and magnitude of the discrepancy between his performance and that of a peer group. In both instances, the individuals can be said to conform to the social influence; however, the latter may be considered entirely passive because there has been no attempt to exert influence. From this study it may be concluded that social influence affects group decision in regard to level of difficulty in line with its evaluation when no other information in regard to ability is available only if the evaluation is not counter to the cultural drive to evaluate abilities upward.
Databáze: Complementary Index