| Abstrakt: |
The body and the concept of the body, which were absent in traditional sociological analyses, are today at the heart of sociology, social life, and our identity self-concept. With the spread of new media and communication technologies, one of the most important challenges in the field of body management is related to the uncertainty surrounding the influence of global forces or local contexts. Based on the global-localization approach, based on the theories of Robertson, Giddens, Rogers, Featherstone and social acceptance, this article examines the effect of using new media on body management with the mediation of social acceptance among club women in the city of Noorabad, Memsani. Is. The research method was a survey, the data collection tool was a questionnaire, and the sampling method was proportional sampling with simple random sampling. According to the results of the research, women use modern media the most, respectively, to get information and how to use sports equipment, to search for fitness models and to get information about fashion and clothing (Internet); The use of fashion advertising networks, watching scientific, medical, sports and commercial (satellite) programs. Among the many indicators of body management structure, sports and fitness, surgery and body beauty and the quality of clothing have been the most influential indicators. By comparing the impact of new media (.81) and social acceptance (.17) on body management, it can be said that new media has significantly increased women's attention to body management in different dimensions, more than social acceptance. are [ABSTRACT FROM AUTHOR] |
