DIGITAL TRANSFORMATION OF BUSINESS MODELS: THEORETICAL PREREQUISITES AND PRACTICAL IMPLEMENTATION IN THE ROSTOV REGION.

Autor: Nikitaeva, Anastasia Y., Laskova, Tatiana S., Aydarkina, Ekaterina Е., Amiri, Liudmila P.
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Zdroj: Proceedings of the International May Conference on Strategic Management; 2022, Vol. 18 Issue 1, p47-55, 9p
Abstrakt: The purpose of the study is to identify the prerequisites for business model innovations using digital technologies in the context of ensuring their adequacy for newly emerging socio-economic and technological conditions, as well as to assess the practical implementation of these innovations for a specific regional system -- the Rostov region (located in southern Russia). The research methodology is based on a combination of theoretical and empirical analysis. By means of a systematic review of publications, the theoretical background and particular features of digital innovations in business models have been identified. Moreover, a questionnaire has been developed and a survey has been conducted among the directors of organizations in the Rostov region to assess the practice of modernizing business models using digital solutions. The study has shown that, despite the objective need for business model innovation in the new environment, only an insignificant number of organization directors plan to implement such innovations using cutting-edge technologies of the digital economy. As a result of the study, recommendations for the intensification of innovations in business models have been formulated at the regional level, taking into account the specifics of digitization processes and business model innovations in the region. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index