| Autor: |
Blagoveshchenskii, D. I., Antonova, N. A., Kozlovskii, V. N., Vasin, S. A. |
| Zdroj: |
Russian Engineering Research; Feb2023, Vol. 43 Issue 2, p206-207, 2p |
| Abstrakt: |
Tools are developed for monitoring customer satisfaction with vehicle quality, taking account of customer's subjective quality assessments and the segmentation of customers in terms of key aspects of vehicle quality. An approach is proposed for developing the components of brand image in terms of customer satisfaction with product quality. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
Full text from SpringerLink