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(To take just one example of this argument, this is the title of the New York Times tech reporter Tripp Mickle's recent book about life at the company post-Jobs and Cook's tenure as leader: After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul.) But it is Cook who has run the company since Jobs's death, in 2011, Cook who has presided over the astronomical growth in the value of the stock, and Cook who is shaping the future of Apple today. Features I. By now, nearing 9 a.m. at Apple Park, he's long since gotten up and absorbed himself in the morning rituals of the modern CEO: email and exercise. When I ask Cook about a couple of notorious moments in his tenure - his dealings with then president Donald Trump, who described Cook as a "great executive, because he calls me and others don't", and then more recently, Cook's elegant handling of Elon Musk, who last year went from criticizing Apple on Twitter to touring the campus with Cook in under a week - Cook returns to this idea, that he is comfortable being in places where others might worry about being seen. [Extracted from the article] |
