Covid-19 and the mediatization of the funeral industry in Australia and Denmark.

Autor: Gotved, Stine, Gould, Hannah, Klastrup, Lisbeth
Předmět:
Zdroj: MedieKultur: Journal of Media & Communication Research; 2022, Vol. 38 Issue 73, p100-121, 22p
Abstrakt: This article focuses on the mediatization of funeral practices and customer relations in a business with human care and contact at its centre: the funeral industry. We analyse the impact of Covid-19 on the use of digital media in a comparative study of the deathcare sector in Australia and Denmark. Using surveys within the national funeral industries, qualitative interviews with funeral directors, and news media archives for 2020-2021, we identify four areas of mediatization: adaptations of specific technologies; interactions with the bereaved; transformations of funeral rites; and communications beyond the funeral service. In conclusion, we suggest that the mediatization process is a negotiation of, on the one hand, the need and growing demand for digital media into a traditions-bound business, and on the other hand, the funeral directors' wish to care for the bereaved families through tactile, in-person relationships and emotional support. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index