| Abstrakt: |
In recent years the study of networks has grown across the social, natural, and computer sciences. As numerous fields and disciplines have taken up formal network methodology, however, distinctions between human interactional and other types of networks have become blurred. This article argues for the utility of stepping back from the current state of affairs and asking "what exactly is social about social network analysis?" Answering this question requires drawing on current work in social cognition and cultural evolution to better account for the unique reflexive and adaptive nature of human experience and behavior within socio-cognitive niches. The study of diffusion and homophily are reexamined in light of this perspective on culture and cognition. The article concludes with a brief discussion of the broader implications of taking the human component of social networks more seriously. [ABSTRACT FROM AUTHOR] |
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