| Autor: |
Safitri, S. Thya, Wiguna, Citra, Wibowo, Intan Yulita |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 2023, Vol. 2482 Issue 1, p1-7, 7p |
| Abstrakt: |
The availability of train ticket purchasing facilities on various mobile application platforms makes it easy for customers to get travel tickets. PT Kereta Api Indonesia Persero developed KAI Access as a mobile application that provides online train ticket purchase services. In addition to KAI Access, the ease of purchasing train tickets can also be done on other online travel agent applications. It is necessary to analyze the comparison to find out the factors that affect the behavior intention of customers towards the purchase of train tickets between the KAI Access application and online travel agents. Identify the factors that affect using the UTAUT2 method by looking at the influence of exogenous variables on endogenous variables. The sampling technique was carried out using the random sampling method. The large population is divided into population subgroups based on the operational area (DAOP) on the island of Java which is owned by PT Kereta Api Indonesia Persero. The total number of samples they have is 89 respondents from 9 DAOPs in Java. The measurement was done by taking data of respondents who had used both applications for the purchase of train tickets. The results showed that variable Habit affects the behavior intention of purchasing train tickets on KAI access applications and online travel agents. Meanwhile, another exogenous variable that affects the behavior intention of customers in KAI Access is Social Influence. Another exogenous variable that affects a person's behavior intention in an online travel agent application is Facilitating Conditions. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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