HOW PERCEIVED BRAND GLOBALNESS, LOCALNESS, AND CONSUMER COSMOPOLITANISM AFFECT BRAND ATTITUDE: INTRODUCING THE CONCEPTS OF STATIC AND DYNAMIC DOMINANCE.

Autor:	Koçer, Volkan, Totzek, Dirk, Maar, Daniel
Předmět:	BRAND evaluation CONSUMER behavior COSMOPOLITANISM GROUP identity PSYCHOMETRICS
Zdroj:	AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p921-923, 3p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu