THE DARK SIDE OF RETARGETING: HOW DIFFERENT TYPES OF RETARGETED ADS AFFECT AD RECALL, PERCEIVED INTRUSIVENESS, AND ATTITUDE TOWARD THE AD.

Autor:	Shubin Yu, Yangjuan Hu, Liselot Hudders, Weiming Ye
Předmět:	PRODUCT recall CONSUMER attitudes
Zdroj:	AMA Summer Academic Conference Proceedings; 2020, Vol. 31, p127-130, 4p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu