CANDIDATE SENTIMENT, TRADITIONAL, OWNED AND EARNED SOCIAL MEDIA: THE ROLE OF FAN FOLLOWING IN INFLUENCING VOTING INTENTIONS.

Autor: Severo de Almeida, Marcos Inácio, Lopes Fávero, Luiz Paulo, Afonso Vieira, Valter, de Freitas Souza, Rafael
Předmět:
Zdroj: AMA Summer Academic Conference Proceedings; 2021, Vol. 32, p363-366, 4p
Databáze: Complementary Index