CANDIDATE SENTIMENT, TRADITIONAL, OWNED AND EARNED SOCIAL MEDIA: THE ROLE OF FAN FOLLOWING IN INFLUENCING VOTING INTENTIONS.
Autor: | Severo de Almeida, Marcos Inácio, Lopes Fávero, Luiz Paulo, Afonso Vieira, Valter, de Freitas Souza, Rafael |
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Zdroj: | AMA Summer Academic Conference Proceedings; 2021, Vol. 32, p363-366, 4p |
Databáze: | Complementary Index |
Externí odkaz: |