THE POWER OF AWW: A DUAL-PROCESS APPROACH TO CUTENESS-AFFECTED RISK TAKING AND DECISION-MAKING.

Autor:	Yim, Alexis, Cui, Annie P., He, Stephen
Předmět:	DECISION making CUTENESS (Aesthetics) ADVERTISING
Zdroj:	AMA Summer Academic Conference Proceedings; 2021, Vol. 32, p327-330, 4p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu