| Abstrakt: |
What we found In a study tracking 7,365 companies in 47 countries over 15 years, we found that consumers financially penalised firms for greenwashing - but not if those firms were stigmatised as dirty. Adam Austen Kay does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment. "Boys will be boys": why consumers don't punish big polluters for greenwashing lies. [Extracted from the article] |
