| Abstrakt: |
The third shift over the last 25 years relates to what we might call the dominant "media logic", as advanced computing, data science, and data analytics, telecommunications and media have merged to become "algorithmic media" ([11]; [12]). Crucially, this encouraged the design and use of new media to collect and compile ever more granular data about individual users, their interests, and social relations online and in their everyday activities mediated through digital systems. Its rise and stellar reputation have grown in parallel with several pivotal shifts in perspective about new/digital media within communication research, media studies and related fields, and in society at large as they have all come to terms with the changing media landscape, for better or worse. Such data are increasingly privatized, commodified, recrafted, retained, or destroyed according to owners' priorities or preferences (e.g. environmental, health, educational, legal, economic, governance, or cultural data). [Extracted from the article] |
