Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction.
| Autor: | Perkins-Munn, Tiffany, Evans, Heather, Buoye, Alexander, Rubin, Dan, Keiningham, Timothy, Aksoy, Lerzan |
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| Zdroj: | Journal of Creating Value; Nov2022, Vol. 8 Issue 2, p284-305, 22p |
| Databáze: | Complementary Index |
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