| Autor: |
Sarode, Mohit S., Ahmed, Mohammed Junaid, Sai Reddy, D. Yuvan Krishna, Murthy, Madhav, Murthy, D. N. |
| Předmět: |
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| Zdroj: |
Aweshkar Research Journal; Sep2021, Vol. 28 Issue 2, p21-37, 17p |
| Abstrakt: |
Advancement in technologies has influenced the consumer mind in a way that couldn't have been perceived in the past. A world without the internet is practically inconceivable at this point in the stage. The use of the internet has seen a spike in the last decade. Insecurities with online shopping have diminished over the period and hence, digital marketing plays a key role in promotion and advertising. This begs the question of how one can capitalize on these developments and revise their marketing ideas and strategies. This article aims to gauge this shift in consumer behaviour after the introduction of technologies in the marketing field. And also find out how the companies can adapt to accommodate the evolving technologies and reform their marketing strategies to stay relevant in the industry. To support the hypothesis, a survey is carried out to assess the consumer behaviour towards technology adoption in marketing strategies currently followed by companies. This survey also tries to gauge the impact of marketing on a consumer and how the consumer reacts to the recent trend of changes in marketing. The statistics from the survey shed light on the potential for marketers to make use of the available opportunities such as electronic media and the internet and also formulate the different strategies that a company can employ to cope up with the fast-paced industry. This work also highlights the inadequate marketing strategies that companies can avoid. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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