| Autor: |
Arwiyah, M. Yahya, Aryasatya, Giovanni Anggasta, Fakhri, Mahendra, Silvianita, Anita, Syarifuddin, Syarifuddin |
| Předmět: |
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| Zdroj: |
Proceedings of the International Conference on Industrial Engineering & Operations Management; 6/12/2022, p2651-2659, 9p |
| Abstrakt: |
This study aims to determine the effect of discounts on interest, selection, and satisfaction in the Shopee food food and beverage ordering application service. In the current digital era, food and beverage ordering applications are widely used by the public, one of which is Shopee food. Sampling was done by filling out a questionnaire, as many as 100 respondents. The analysis was carried out using path analysis using the smartPLS version 3. The results of this study indicate that discounts have a significant and positive effect on the selection, interest and satisfaction of customers in the Shopee food application. The influence given is also quite significant because it is the strength of Shopee food. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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