Your Company Needs a Space Strategy. Now.

Autor:	Weinzierl, Matthew, Choudhury, Prithwiraj (Raj), Khanna, Tarun, MacCormack, Alan, Rosseau, Brendan
Předmět:	COMMERCIAL space ventures BUSINESS planning PHARMACEUTICAL research AGRICULTURAL industries SPACE tourism CONSUMER goods COST effectiveness ARTIFICIAL satellite launching EXTRATERRESTRIAL resources
Zdroj:	Harvard Business Review; Nov/Dec2022, Vol. 100 Issue 6, p80-91, 12p, 4 Color Photographs, 2 Black and White Photographs, 1 Graph
Abstrakt:	Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in which using space could create value: data, capabilities, resources, and markets. For most companies thinking about their space strategy over the next five to 10 years, data will be the dominant focus. For instance, many companies are turning to remote-sensing satellites for data that will inform business decisions. Whether it’s tracking the number of cars parked in retail locations, detecting costly and environmentally damaging methane leaks from natural-gas wells, or assessing soil type and moisture content to maximize crop yields, creative uses for data gathered from space abound. Companies looking further ahead will want to explore the value to be gained from conducting activities in space, utilizing space assets, and meeting demand from the new space age. Businesses engaging with commercial space should be willing to experiment and should look for partners. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
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