| Autor: |
Bojovic, Neva, Argade, Padmaja, Garud, Raghu, Scherl, Rachel |
| Zdroj: |
Academy of Management Annual Meeting Proceedings; 2022, Vol. 2022 Issue 1, p953-953, 1p |
| Abstrakt: |
Social entrepreneurs work in different domains, while some domains remain socially accepted others are situated in more challenging and stigmatized contexts and industries. This paper explores how social entrepreneurs manage to create value in those settings and the role of entrepreneurial efforts in alleviating stigma. Drawing on a dataset of 111 interviews of fem-tech entrepreneurs we identify the multiple ways they work towards alleviating stigma associated with products that address women bodies, sexual and reproductive health. Our findings highlight that stigma can act as a motivator to address unmet needs and create social value, yet many challenges remain for social entrepreneurs in such settings. We uncovered that these challenges bring entrepreneurs together in addressing them, no matter the source of stigma. Finally, we identified practices of social entrepreneurs in alleviating stigma. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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