THE CIS STRATEGY AS A DRIVER OF COMPETITIVE ORGANIZATIONAL RESOURCES KELLER GRADUATE SCHOOL OF MANAGEMENT.

Autor: Usaha, Ployvipa, Alsalahat, Odai, Johnson, Jerome, Byung Min Shin, Antoniades, Nicos
Předmět:
Zdroj: Market: International Journal of Business; 2022, Vol. 3, p61-66, 6p
Abstrakt: The purpose of this study is to test the relationship between specific organizational resources and their significance to the CIS Model1. Via the CIS Model, it was hypothesized that each resource (i.e., financial, human, reputational and physical) has a relationship to an organization’s competitive advantage. Data was collected from 42 adults, aged between 18 and over 65. Using correlation analysis, the study shows that physical and financial resources have a statistically positive relationship with the CIS competitive advantage [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index