| Autor: |
Shah, Nur Eleesa Muhammad Faresh, Yusof, Norhayati, Kamal, Fazillah Mohmad |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 2022, Vol. 2472 Issue 1, p1-6, 6p |
| Abstrakt: |
Social media is increasingly being integrated into higher education institutions (HEIs) environment. In this era, most universities have at least one, or even several social media platforms. Most universities are active on social media, and many have primary Facebook pages where they connect with a large number of people. Universities are using Facebook pages to communicate with students and achieve university goals, as well as to increase social media engagement between users and institutions. This paper aims to analyze the pattern of Facebook page posting among Malaysian HEIs. Malaysian HEIs have a total of 68 universities that consist of 20 public universities and 48 private universities. The data was collected for a period of five months starting 1st January 2021 until 31st May 2021. Descriptive analysis was used to describe social media metrics collected from HEIs Facebook pages such as number of followers, number of posts, posting types and user engagements. To achieve the objective of this study, ranking method was applied to discover the pattern of the data. The results highlight that Universiti Kebangsaan Malaysia (UKM) and Limkokwing University Creative of Technology have the highest number of followers for public and private universities respectively. It suggests that the highest number of page followers does not warrant the achievement of high engagement. Additionally, among the four posting types, both public and private university apparently often use photos as posting type on their Facebook pages. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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