| Autor: |
Kapa, Matome G., de Crom, Engela P., Hermann, Uwe P. |
| Předmět: |
|
| Zdroj: |
African Journal of Hospitality, Tourism & Leisure; Jun2022, Vol. 11 Issue 3, p1227-1239, 13p |
| Abstrakt: |
South Africa has much to offer in terms of tourism attractions and destinations. The tourism industry strives to meet the requirements of various forms of tourism by providing facilities and services to meet the unique needs of visitors. One such service is tourist guiding at specific attractions and destinations. Tourist guides in South Africa are required to be qualified and registered with the relevant authorities. To date, only limited research has been done to determine the profile of tourist guides operating in South Africa. The main objective of this study was, therefore, to develop a profile of the South African tourist guide. The study adopted a quantitative research approach using a survey research design. The target population consisted of registered tourist guides in South Africa, and 320 questionnaires were completed and analysed. The main findings of the study revealed that the majority of respondents were citizens of South Africa with English as their home language and may considered to be young, according to their age profile. The findings of this study contribute to the limited academic research on the profile of tourist guides in South Africa and will be beneficial to travel agents, tour operators, protected areas and other tourism operating companies by enabling them to employ the most suitable candidate for the required service [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
