| Abstrakt: |
Every day, we are subject to a massive information attack. Media messages (TV news, social media content, print media, advertising on traditional channels, outdoor advertising while travelling, content via the Internet) have become part of daily life. When individuals are inquired to express their opinion about the messages' influences they either ignore it or prefer to stay neutral. What is the reason for this behaviour? The reasons can be many. From protective behaviours (fear of being perceived as naive) to psychological protection mechanisms. The general conclusion is that we are not influenced. Not at all. However, others are influenced to varying degrees. Bigger or smaller. But, more than us anyway. But most of the time, when we relate to others, we might think that they are belonging to a group that is not connected to us. In this situation, the question would no longer make sense, as it would aim for an answer based on the lack of any information. In this regard, we conducted a survey aimed to examine the way students following the marketing faculty (University of Bucharest and Teleorman) appreciate the influence of advertising on their consumer behaviour. Our goal was to examine the way that advertising messages can influence the decision to buy a certain product or service. The present research aimed to verify the third-person effect theory (TPE) of advertising on the behaviour of students. We also aimed to investigate the way they perceive this effect on their family members, group of friends, and colleagues. faculty. [ABSTRACT FROM AUTHOR] |
